December 9, 2020
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General

This Year in Numbers

Where did Cleo Users spend the most on happiness (groceries)?

  • Target
  • Walmart
  • Kroger
  • Walgreens‌‌

A: Walmart $1.1 Billion

Target $265 Million

Kroger $163 Million

Walgreens $103 Million

And the other source of happiness (fast food restaurants)

  • Starbucks
  • Wendy’s
  • McDonald’s
  • Chick-Fil-A
  • Taco Bell‌‌

A: McDonald’s $143 Million. *Awaiting Wendy’s fiery response*.

Starbucks $98 Million

Taco Bell $46 Million

Chick-Fil-A $43 Million

Wendy's $40 Million‌‌‌‌

Aaaaaand the other other source of happiness (takeout)

  • Uber Eats
  • Doordash
  • Postmates
  • Grubhub‌‌

A: Doordash‌‌‌‌ $135 Million

Uber Eats $92 Million

Grubhub $44 Million

Postmates $39 Million

Where did Cleo users spend the most on getting around?

  • Uber
  • Lyft
  • Shell‌‌

A: Uber‌‌‌‌ $138 Million

Lyft $85 Million

Shell $7  Million

And where did you commit to the most via subscription?

  • Spotify
  • OnlyFans
  • Netflix
  • Hulu‌‌

A: Netflix $31 Million. Though let’s take a moment to give OnlyFans the credit it deserves this year.‌‌‌‌

Spotify $18 Million

Hulu $15 Million

OnlyFans $10 Million

Sneakers?

  • Adidas
  • Nike
  • Footlocker
  • StockX‌‌‌‌

A: Footlocker‌‌‌‌ $14 Million

Nike $13 Million

Adidas $5 Million

StockX $4 Million

How about fashion, for the front room...

  • TJMaxx
  • Goodwill
  • H&M
  • Hollister‌‌‌‌

A: H&M‌‌‌‌ $14.6 Million

TJMaxx $14.1 Million

Goodwill $13 Million

Hollister $4 Million

Did Cleo users send more to mom or dad 👀

  • Mom
  • Dad‌‌‌‌‌‌

A: Mom‌‌‌‌ $21 Million

Dad $10 Million

And finally, when you did get out of town, did users spend more on...

  • AirBnB
  • Hilton Hotels‌‌‌‌

A: AirBnB. $52 Million. Literally thank God.

Hilton $11 Million

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Lifestyle

End of year report, 2020

As we continue to power through the end of 2020, it’s time to look back on how consumer spending behaviors have significantly changed in light of the global pandemic. With a load of social restrictions put in place, everything from travel plans to socializing at bars and restaurants have been put on hold, impacting the ways consumers are spending their money.

Friday, December 18, 2020
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